Privacy Policy

Last Updated: August 4, 2026

This Privacy Policy explains how PT POLA PAPERINDO JAYATAMA (hereinafter referred to as "we," "our," or "us") collects, processes, and protects your personal data when you interact with our mobile application, Shelf Match Master, distributed via Google Play. Our primary goal in managing your data is to provide you with high-quality gaming features and guarantee a seamless, engaging user experience.

How We Collect Your Personal Information

We obtain, utilize, and administer your personal data through multiple methods, strictly committing to the highest standards of data security. The following sections detail the specific categories of information we extract and our operational methods.

1.1 Categories of Information Gathered

When you open or play Shelf Match Master, the following classifications of user data may be recorded by our systems:

Server Logs: Your IP address, connection timestamps, and hardware classifications.

Device Specifics: Information such as the device manufacturer, model, operating system (versions of Android/Google OS), time zone settings, and system language.

Unique Identifiers: Network IDs linked to your gaming device, encompassing the Google Advertising ID (GAID), Android Device ID, Google Play Games profile identifier, and your Google account ID.

In-Game Activity: Details regarding your game progress, top scores, earned achievements, and histories of multiplayer engagements.

Purchase Data: Your buying history, logs of virtual item consumption, tailored game configurations, and records detailing the acquisition of in-game currency or assets.

1.2 External Data Sources

If you opt to log into your account using third-party services, such as Google Play Games Services, we will extract relevant profile data (e.g., your username and public details) from those platforms. This is executed in strict compliance with their authorization protocols and requires your prior consent to their data-sharing rules.

You may examine how these external platforms process your data by visiting their privacy centers:

Google Play Games / Google Services: https://policies.google.com/privacy

By using an external platform to access our application, you acknowledge that:

Your use of our game's features complies with the current terms and conditions of that specific third-party provider.

You satisfy the minimum age criteria mandated by the third-party platform under your local jurisdiction's laws.

Why We Use Your Data

We process your personal information to achieve the following objectives, ensuring that each action is supported by a valid legal framework:

Delivering Services and Support: To process transactions, respond to your inquiries, and maintain communication; to enable fundamental game features, personalize your gameplay, and send technical patches, security warnings, and customer care responses.

Legal Justification: This processing is legally founded on Article 6(1)(b) of the General Data Protection Regulation (GDPR) (contractual necessity). It is required to fulfill our user agreement, operate the game's infrastructure, and deploy regular updates.

Optimization and Marketing: To send promotional news about PT POLA PAPERINDO JAYATAMA or associated partners based on your preferences; to remember your customized settings; to analyze game performance, design new elements, and improve our software, advertising strategies, and customer support.

Legal Justification: This relies on GDPR Article 6(1)(f) (legitimate interests). We process this data to support our legitimate interest in offering appealing content and continuously upgrading our services.

Personalized Advertising: To display tailored advertisements and promotional materials to users who have agreed to let our advertising partners access their device identifiers.

Legal Justification: This is also grounded in GDPR Article 6(1)(f). It supports our legitimate interest in providing relevant ads and enhancing our platform's commercial viability.

Data Retention Periods

We will preserve your personal data only as long as it is necessary to deliver our gaming services, satisfy legal mandates, and establish or defend our legal rights. For situations involving dispute resolution, contract enforcement, server maintenance, legal compliance, or security enhancement, we may keep specific data in our archives for a legally permitted timeframe.

Furthermore, we retain Usage Data for internal analytics. Usually, this is held for short durations unless it is necessary to boost system security, improve features, or meet strict legal retention timelines.

How We Share Your Information

To respect your privacy rights and comply with GDPR Articles 6(1)(b), 6(1)(c), and 6(1)(f), we may disclose or transfer your data to specific third parties under these circumstances:

Collaborating Partners: For delivering joint services, fulfilling legal duties, executing business transfers, or other actions you have explicitly authorized.

Legal Authorities: If we believe our policies have been violated, or if data disclosure is legally required to protect the safety, intellectual property, and rights of PT POLA PAPERINDO JAYATAMA and the general public.

Other Users: When you join multiplayer sessions, public forums, or when your statistics appear on global ranking boards.

4.1 Sharing with Advertising Partners

Provided you have given consent under GDPR Article 6(1), we will share your device IDs with ad networks to enable personalized advertising experiences. Our current and future ad partners include:

Applovin Corporation: https://www.applovin.com/privacy/

AdColony: https://yandex.com/legal/international_ads_privacy_policy

Amazon Publisher Services: https://www.amazon.com/privacyprefs

Meta (Facebook, Inc.): https://www.facebook.com/about/privacy/

Google LLC: https://policies.google.com/privacy

Google Admob: https://support.google.com/admob/

Unity Technologies: https://unity3d.com/legal/privacy-policy

IronSource: http://www.ironsrc.com/wp-content/uploads/2019/03/ironSource-Privacy-Policy.pdf

Vungle, Inc.: https://vungle.com/privacy/

Fyber: https://www.fyber.com/privacy-policy/

InMobi: https://www.inmobi.com/privacy-policy/

Please be aware that this Privacy Policy does not cover how these external companies handle your data. We recommend reading their privacy notices if you have any concerns.

4.2 Working with External Processors

To support our backend operations, we partner with specialized data handlers, including analytical tools, hosting services, and login providers:

Firebase (Google LLC): https://firebase.google.com/support/privacy

Adjust: https://www.adjust.com/terms/privacy-policy/

Policies Regarding Children

Shelf Match Master is neither designed for nor targeted at users under the age of 13, and we do not knowingly collect personal data from children below this limit. If we discover the accidental collection of such information, it will be promptly removed from our systems. Parents or guardians who realize their child has provided us with personal data should contact us at once to take corrective measures.

Security Measures

We value your trust and implement commercially reasonable security protocols to guard your personal information. However, please be aware that no electronic storage or internet transmission is flawlessly secure. Therefore, we cannot guarantee absolute data protection.

Push Notifications

If you have provided consent, we may send game notifications, marketing campaigns, and important alerts directly to your Android/Google device. You can disable these push notifications at any moment by adjusting your device's system settings.

Your Privacy Rights

8.1 Rights for Residents of the European Economic Area (EEA)

We aim to process privacy requests quickly, typically within one month. For highly complicated requests, this period may be extended by up to three months as permitted by GDPR Article 12. We will inform you of any delays and the reasons for them.

(1) Right of Access: Under GDPR Article 15, you can request full details about the data we hold, including processing purposes, data types, recipients, and storage times. You may also ask for a digital copy, subject to trade secret or IP limitations.

(2) Right to Object: Per GDPR Article 21, you can object to data processing based on "legitimate interests" (Article 6(1)(f)). We will stop processing unless we have compelling legal grounds that override your rights. You also have an absolute right to object to direct marketing.

(3) Right to Rectification: Under GDPR Article 16, you can ask us to correct inaccurate or incomplete personal records.

(4) Right to Restriction: According to GDPR Article 18, you can request that we limit the active processing of your data under specific circumstances.

(5) Right to Withdraw Consent: Following GDPR Article 7, if our processing relies on your consent, you can withdraw it at any time. This will not affect the legality of processing before the withdrawal.

(6) Right to Data Portability: Per GDPR Article 20, you have the right to receive your data in a structured, commonly used format, and to transmit it to another controller without hindrance.

8.2 Rights for California Residents

(1) Response Time: We aim to resolve verifiable consumer requests within 45 days. If an extension is needed (up to 90 days total), we will notify you in writing with the justification.

(2) Scope of Disclosure: Disclosures will cover information collected during the 12 months immediately preceding your request, provided in an easily accessible format.

(3) Opt-Out of Sales: The CCPA allows you to direct us to stop selling your personal information to third parties.

(4) Right to Know: You have the right to understand exactly what categories of personal data we collect and the reasons behind it, as detailed in this annually updated policy.

(5) Access Records: You can request details of the personal information we have collected about you over the past 12 months (allowed twice per calendar year for free).

(6) Right to Delete: You can request the permanent deletion of personal data collected in the past 12 months, subject to certain legal exemptions (e.g., maintaining services, troubleshooting, legal compliance).

How to Request Data Deletion

When we no longer strictly need your personal information, you can ask us to securely destroy it. To initiate a deletion process, please email the contact address provided below.

If you have questions, inquiries, or requests regarding this Privacy Policy, please contact us via:

Contact Email: [email protected]